I kicked off my digital entrepreneurship journey during the early days when drag & drop wasn't even a thing. Back then, I was studying philosophy, history, and sports science when I created my first content platform that set the ball rolling for my subsequent ventures. From there, I went on to establish my own e-commerce platform, professional sports team, a range of physical and digital products, and even my own digital agency. Not to mention, I also dabbled in incubating a myriad of side projects.
While in my early 20s, I predominantly worked as a digital specialist, focusing on workflows, product development, web, and code. I mostly worked on white-label projects for large companies and agencies. My strengths lay in digital strategy, concept development, design systems, operations, and hr.
My unshakable belief has always been that products should come first, followed by outstanding services, and then good communication that adds value to the user, based on data. Thus, I dedicated most of my time to digital strategies, analytics, concept & information architecture, visualizations, tech, consulting, and testing the newest things.
At present, my passion lies in transforming business culture, establishing sustainable knowledge and processes, and experience design. I strive to collate all the ingredients that a company needs to stay relevant, efficient, and effective. I love bringing simplicity to a fast-growing complex world and scaling things up in a healthy and optimized way that provides companies with an edge, meaning, and a profound impact on their business. Furthermore, I'm keen on exploring new strategies for working with people, and I build systems and concepts for HR.
My firm belief is that creativity meets tech, fueled by a human passion for navigating authentically through turbulent times. And: We always grow together!
I kicked off my digital entrepreneurship journey during the early days when drag & drop wasn't even a thing. Back then, I was studying philosophy, history, and sports science when I created my first content platform that set the ball rolling for my subsequent ventures. From there, I went on to establish my own e-commerce platform, professional sports team, a range of physical and digital products, and even my own digital agency. Not to mention, I also dabbled in incubating a myriad of side projects.
While in my early 20s, I predominantly worked as a digital specialist, focusing on workflows, product development, web, and code. I mostly worked on white-label projects for large companies and agencies. My strengths lay in digital strategy, concept development, design systems, operations, and hr.
My unshakable belief has always been that products should come first, followed by outstanding services, and then good communication that adds value to the user, based on data. Thus, I dedicated most of my time to digital strategies, analytics, concept & information architecture, visualizations, tech, consulting, and testing the newest things.
At present, my passion lies in transforming business culture, establishing sustainable knowledge and processes, and experience design. I strive to collate all the ingredients that a company needs to stay relevant, efficient, and effective. I love bringing simplicity to a fast-growing complex world and scaling things up in a healthy and optimized way that provides companies with an edge, meaning, and a profound impact on their business. Furthermore, I'm keen on exploring new strategies for working with people, and I build systems and concepts for HR.
My firm belief is that creativity meets tech, fueled by a human passion for navigating authentically through turbulent times. And: We always grow together!
Experience
7/2024 – now
Member of Growth Partners
4/2023 – now
Founder & CEO Pace Digital Manufacturing GmbH
/ focus on tech, innovation, cx strategy, experience design
7/2022 – now
Founder & CEO Meta Human Ventures
/ investment in human 2.0 & 3.0 projects
7/2022 – 4/2023
Managing Partner & Founder / segmenta experience GmbH
/ cx strategy, digital products & services, experience design, information architecture
7/2021 – 6/2022
Managing Director / Plan.Net Berlin
/ focus on strategy, consulting & sustainability
/ Independent agency of the year 2021 & 2022
9/2020 – 6/2022
Managing Director / Plan.Net Hamburg
/ focus on experience, product & service design & experience design, specializing in DCO and DDS systems
10/2018 – 4/2020
Managing Partner / Head of CE&C / Head of CX, Tech & Innovation / Ogilvy Germany
/ leading Berlin office & leading digital & physical experiences
/ building CX department, partnerships & tech stacks, building on Customer Engagement & Commerce, representing digital internationally
/ Network agency of the year 2018, 2019 & 2020
06/2016 – 07/2018
Executive Client Service Director / Lead Digital / Philipp und Keuntje GmbH
/ set up innovation projects, build a lab, implement tech stack expertise, workshops
/ 12th in creative ranking Germany & 13th in digital agency ranking (previous year 27th)
7/2014 – 06/2015
Client service director / elbkind GmbH
/ business development, team build/responsibility, change management, speaker
/ 2x social media team of the year
1/2010 – 8/2013
Founder & owner pro team triathlon
/ managing & sponsoring
/ producing documentary "I against Me"
7/2009 – 8/2013
Founder projekt-digital
/ innovations & digital marketing (tech based)
2005 – 2011
Founder projekt-triathlon
/ eComms business, consolidating 640 brands
/ manufacturing bike brand ceepo
System Mastery
Adobe Marketing Cloud, Adobe Creative Cloud, Figma, Zeroheigth, Invision Studio, Sketch, Abstract, XD, UnrealEngine 5, Flashtalking, Asana, Trello, Monday, Jira + Confl uence, GitHub, Umbraco, Typo3, Oracle, IBM, Salesforce, Emarsys, AWS, Censhare, Magento, Sitecore, Drupal, Oxid, WordPress, Shopify, Sistrix, Google Analytics, Microsoft products, Windows, iOS, OS, Amazon Marketplace (A+ + optimization) and I guess that I forgot some of the rest.
Private Achievements
2010 // launch of own triathlon documentation after 4 years of production, self-financed: I against Me
2008 - 2011 // several long distance/ironman finishes, i.e. Roth, Japan, etc.
2007 // 3rd place World Championships Triathlon in Hamburg
1998 - 2000 // 3rd cycle national selection soccer
Interests
biohacking, books, ultra trail running, dogs, movies, history, food, quantifying, technology, music, silence, gaming, spirituality, philosophy, psychology, podcasts, gardening, information architecture, regeneration, magic, smart home
Oura, Braintap, Happbee, Keto Mojo, Freestyle Libre 3, Apple Watch Ultra, TrueDark Glasses, TrueDark Infrared, Zwift, Athytics, Microdosing Mushrooms, Qualia
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