DB
CRM

Challenge & Solution

Hundreds of thousand people travel each day with Deutsche Bahn through whole Germany. And in a meanwhile, they collect loyalty points. But in what do they spend them? Has the Deutsche Bahn been attractive enough that customers felt cherished? To offer the best trades, we developed a CRM which GDPR-conformity to analyze behavioral data of our clients in realtime. We address offers a lot more personalized, show individual services and contents and make it possible to spend loyalty points alongside the whole travel journey on things you need; i.e. a coffee.

A milestone in tech for the DB; rollout sequentially within 3 years.

Responsibility:
- Consultancy
- Tech
- Digital Strategy & concept