RIMOWA Electronic
Tag

Challenge & Solution

The Rimowa Electronic Tag (RET) was meant to impact the whole travel sector. By giving back one of the most pressures things – time! To make each journey more effective and comfortable.

With the RET you're now able to check in your luggage with the RET app, from wherever you are. We build a holistic system: An app to communicate with a solid e-ink module, placed on the luggage. The app receives the data directly from the airline – a digital tag can be created and transferred directly onto the e-ink module. The suitcase is checked in now and can be handed in at the airport in a matter of seconds.

Lufthansa was the first airline to change infrastructure according to the RET – many other airlines followed by than.

Responsability:
- Team lead concept & ux in final stage
- Tech consultancy
- Business modelling